From loyalty to escapism

Loyalty rewards. Sounds dull, doesn’t it? To prove it can be anything but, we transformed the Virgin rewards app into a daily escape. And a gateway to exotic adventures no-one would want to miss.

To showcase the app, we launched the Keys To The Kasbah campaign across social and digital channels – inviting new and existing users to dive into a month of thrilling missions as an international secret agent.

Photo of villa
Phone with website

Royal Academy

Royal Academy

The Open University