What’s new

Following the recent backlash regarding Tesco’s Clubcard changes, LIDA’s chairman examines the value of emotional rather than transactional loyalty.

Our Chief Creative Officer, Tom Thomas believes that the changes are paving the way for a renewed focus on creativity in 2018 and beyond.

LIDA’s Chairman, Matthew Heath gives his thoughts on how both the real and digital world can both complement the customer experience in this article about smart mail.

LIDA has created a new campaign for Royal Mail MarketReach to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads…